Price for Profit, Capacity & Sustainability
Andrea Hattan
Speaker
Pricing isn't just about what your customers will pay. It's about understanding your costs, your capacity, and what your business needs to earn so you can build something profitable without burning yourself out.
What We'll Work Through Together
- Understanding your true costs and profit margins
- Accounting for your time, energy, and delivery expenses
- Calculating how many clients or sales you need to reach your income goals
- Identifying your realistic capacity without overextending yourself
- Adjusting pricing and offers for long-term profitability
Walk away with a clearer understanding of what your offers actually cost to deliver, how many customers you can realistically serve, and what you need to charge to meet your income goals while protecting your time and energy.
Lunch included
About the speaker & event
**Are you pricing for profit, or just pricing to stay busy?**
It's easy to set prices based on what competitors charge, what feels reasonable, or what you think customers will pay. But those numbers don't always account for the actual cost of doing business, especially when your time is one of your biggest resources.
In this Lunch & Learn, we'll explore the relationship between pricing, profitability, capacity, and sustainability.
We'll look at what it really costs to deliver your products or services, how much work you can realistically take on, and how to reverse-engineer your pricing and sales goals from the income you want to earn.
We'll also explore a question that often gets overlooked: **Can your business model support the life you want to live?**
This isn't about charging more just because you can. It's about making informed decisions so your business can be financially healthy without requiring more of you than you're willing or able to give.
**Come prepared to think about:**
- An offer, product, or service you'd like to evaluate
- What you currently charge and what it costs you to deliver
- Your income goals and how much time you want to spend working
Whether you're just getting started or reassessing an established business, you'll leave with practical insights to help you price more intentionally.
**Lunch is included.** Join us for meaningful conversation, practical learning, and connections with women who understand what it takes to build a business.